CLIENT
Bugzy Malone via Per-Scent
PURPOSE
Fragrance Brand Creation
EXECUTION
Brand Naming and Creation, Product Design, 3D Cad, Art Direction
BRIEF
To create a fragrance brand that is a pillar of inspiration, tapping into the values and life story of UK grime rapper and actor Bugzy Malone
WHAT I DID
Create a custom fragrance bottle design, plus naming the brand and creating the initial branding
RESULT
"Do not dream where your life journey is meant to be, envision it, whereas dreams are cloudy, visions are crystal clear"
We started out discussing the pillars of the brand, his interests in history and heraldry. This gave me the immediate idea to create a shield or 'coat of arms', whilst creating the name 'House of Vision'. The bottle is designed to portray strength, rising from the bottom, symbolising Bugzy's rise to where he is now.